https://techcrunch.com/2023/03/17/strangeworks-might-be-the-first-startup-to-rely-on-ai-to-create-everything-it-brought-to-sxsw/

It’s a very modern conjurer’s trick: Create a SXSW talk out of thin air, with the help of generative AI. That’s what whurley did this year in Austin.

It took nine weeks for whurley — a staple of the Austin tech scene — to create and prepare for a keynote at SXSW 2018, where he would debut Strangeworks, a quantum computing startup he co-founded and runs. Five years later, generative AI would complete the task in just a few hours.