https://www.theverge.com/2017/9/8/16273160/new-iphone-1000-price-apple-music-icloud-bundle-rumor

Here’s three things I’m not interested in: a $1,000 iPhone, Apple Music, and paid iCloud storage. I’m neither an Apple hater nor a cheapskate; I simply prefer to spend my money on more tangible and lasting things than ephemeral subscriptions or the early-adopter tax for the latest and greatest iPhone of 2017. But an analyst note from Barclays has thrown up an intriguing possibility that could, all of a sudden, kindle my interest in Apple’s services and new hardware: what if Apple bundled free Apple Music and iCloud storage with the purchase of the top new iPhone model?

The Barclays analysis, as reported by Business Insider, proceeds on the presumption that Apple does indeed plan to throw in a year’s worth of Apple Music and 200GB of iCloud space with the purchase of its priciest iPhone. While it’s not immediately clear whether Barclays knows this or is guessing, I find just the idea itself a highly appealing and clever way to help new iPhone buyers overcome the initial shock of paying four figures for a device. Barclays conducted a survey showing that people’s purchasing intent for the new iPhone dropped in half when the price went from $800-something to $1,000 or above. With a nominal value of $156 for the proposed bundled Apple services, buyers of the $1,000 iPhone wouldn’t be paying all that money just for a device.