https://www.theverge.com/circuitbreaker/2017/9/8/16268282/iphone-8-naming-rumors

It seems like nearly every detail has leaked about the flashy new iPhone that Apple is going to announce next week. But there’s one thing that’s stayed under wraps through every supply chain report, firmware leak, and news story: the phone’s name.

Everyone’s been calling it the iPhone 8, but chances are, it won’t be named that. This phone is supposed to sit apart from the regular iPhone, so it’ll probably be given a more distinct name to make it stand out.