https://techcrunch.com/2021/05/18/roofr-just-nailed-down-a-second-seed-round-to-make-new-roofing-sales-a-cinch-to-close/

Roofer Pro. Roof Snap. Acculynx. There’s suddenly no shortage of companies offering software to make the lives of roofers and their customers easier. Among these is Roofr, a five-year-old, San Francisco-based, 31-person sales platform for roofing contractors that just raised $4.25 million in post-seed funding led by Bullpen Capital, with participation from Avidbank and previous backer Crosslink Capital.

Cofounder and CEO Rich Nelson is aware of the competition. But as a third-generation roofer by trade, he also knows well that the industry is far from overcoming its reputation as rife with sketchy, flaky contractors whose customers often question whether they need a new roof or suspect the estimates they are given are wildly inflated.