https://techcrunch.com/2021/05/18/duckduckgo-presses-the-case-for-true-one-click-search-competition-on-android/

When antitrust accusations close in on Google the tech giant loves to fire back a riposte that competition is just “one click away“. It’s a disingenuous retort from an online advertising behemoth whose power and profits stem from its expertise in capturing markets by manipulating and monopolizing Internet users’ attention.

Indeed, the entire brand is arguably a dark pattern.