https://techcrunch.com/2021/05/18/piano-raises-88m-for-analytics-subscription-and-personalization-tools-for-publishers-adds-linkedin-as-investor/

As publishers face up to whatever might be their next existential crisis — there are so many options from which to choose, including Substack stealing all their writers; or Clubhouse pulling in people through audio-based conversations where news and analysis intermingle seamlessly with networking — a startup that’s helping them build more tools to keep their businesses and audiences intact, and hopefully grow, is announcing a growth round of its own.

Piano, which provides analytics and subscription services to publishers, has closed a round of $88 million, funding that it will be using to continue building out the technology that it provides to its customers, as well as forge into newer areas where it can better connect audiences online.