https://www.vice.com/en_us/article/y3dpgg/the-success-of-the-electric-f-150-depends-on-something-other-than-the-f-150

On Wednesday, Ford debuted the F-150 Lightning, the first electric F-150. The F-150, a big truck, is the top-selling vehicle in the U.S. year after year, so Ford announcing an electric version is a huge deal, not just for the auto industry but for anyone interested in the future of this planet. It is probably the most important consumer product launch since at least the iPhone.

Some quick numbers to put the F-150's importance into perspective. Ford sells approximately 900,000 of these suckers every year. As Robinson Meyer of The Atlantic pointed out, the entire U.S. auto industry sold about 250,000 electric vehicles total last year. The F-150 gets about 25 miles per gallon, and the average American drives about 13,500 miles per year. That means every year Ford sells enough F-150s to consume approximately 486 million more gallons of gasoline per year, not counting the millions of F-150s already on the road. Electrifying these vehicles as soon as possible is just about one of the most important things we can do to reduce emissions.