People are persuaded by social media messages, not view numbers
https://www.sciencedaily.com/releases/2021/05/210511081244.htm
Researchers found that when people watched YouTube videos either for or against e-cigarette use, their level of persuasion wasn't directly affected by whether the video said it was viewed by more than a million people versus by fewer than 20.
What mattered for persuasion was viewers' perception of the message as truthful and believable.
