Verizon's Media Failure Is Complete As Company Eyes AOL/Yahoo Sale

Verizon's Media Failure Is Complete As Company Eyes AOL/Yahoo Sale

3 years ago
Anonymous $OlGJJXacOb

https://www.techdirt.com/articles/20210428/16383746698/verizons-media-failure-is-complete-as-company-eyes-aol-yahoo-sale.shtml

Back in 2014, Verizon decided it wanted to get into the media business. So it launched a website dubbed "Sugarstring." It didn't go very well. The website immediately gained attention for the fact that Verizon informed new journalist hires that they couldn't write about surveillance or net neutrality, two subjects Verizon is intimately involved in. The backlash was immediate, employees realized it was a shitshow and headed for the exits, and the whole thing was quickly shut down. But it was a good indication of what was to come.

Years later, Verizon moved on to an equally ill-fated effort, the acquisitions of both AOL (bought for $4.4 billion in 2015) and Yahoo (bought for $4.48 billion in 2017). Apparently, the executive brain trust at Verizon thought it would be a great idea to buy two sharply declining 90's media brands and mush them together, hoping this would allow them to magically elbow in on the Google ad revenues they'd coveted for so long. Of course that didn't go particularly well either.