https://www.reuters.com/article/us-wix-com-m-a-rise-ai/wix-com-buys-rise-ai-to-add-gift-cards-to-e-commerce-platform-idUSKBN2CM1CT

Wix.com, which helps small businesses build and operate websites, said on Wednesday it bought Israeli startup Rise.ai to extend its platform to include gift and loyalty cards and rewards and referrals.