https://techcrunch.com/2021/04/22/purple-iphone-purple-iphone-purple-iphone-purple-iphone-purple-iphone/

With the spring comes color from Apple. The new iMacs are offered in 7 different shades including a nice deep purple. As a refresh to the lineup, Apple has also released an iPhone 12 and iPhone 12 mini in a purple hue as well. I have a preview unit in hand to look at and so look at it I did. The color is great, closer to a violet on the sides and a lilac on the back.

This is a great color. In my opinion probably the best color of iPhone 12 released so far. Apple releasing this new purple shade also, to me, says to the people that love the mini: don’t worry this will still be available for a while. But, conversely, it could be a sign that this version of the mini might be the only one we get for a while. Maybe I’m reading into it too much and this is a ‘because we could’ thematic tie-in that offers a new option for spring buyers. Either way, it’s a really nice looking phone that ties into the ‘millenial purple‘ (read: lilac) trend that is booming in design and fashion right now. Apple’s color theory team is always pretty well on trend, so no change here.