https://www.vice.com/en_us/article/4avd4d/wtf-is-safemoon-the-cryptocurrency-pushed-by-jake-paul-and-keemstar

You may have already heard about SafeMoon, a cryptocurrency created earlier this year that has been doing the rounds on Twitter, Reddit and in the pages of various newspapers. If you haven’t, it’s probably only a matter of time as celebrities and influencers with millions of followers such as Lil Yachty, KEEMSTAR, and Jake Paul promote the investment that for critics is bringing up memories of infamous scams of cryptocurrency’s recent past. Just what the hell is going on?

SafeMoon is a cryptocurrency token that promises potential investors the moon—that is, when a token reaches a sky-high value. The idea is that Safemoon will reach the moon “safely” (get it?), its creators say, by exploiting the Rube Goldberg-like mechanics of programmable tokens and a critical mass of social media-driven investment to boost its value. To some, it’s an opportunity for profit, but to many it looks a lot like a complicated and risky scheme just waiting to crumble into a mess of broken dreams.