https://techcrunch.com/2021/04/28/atlassian-launches-jira-work-management-a-jira-for-every-team/

Atlassian today announced a new edition of its Jira project management tool, Jira Work Management. The company has long been on a journey of bringing Jira to teams beyond the software development groups it started out with. With Jira Service Management, it is successfully doing that with IT teams. With Jira Core, it also moved further in this direction, but Jira Work Management takes this a step further (and will replace Jira Core). The idea here is to offer a version of Jira that enables teams across marketing, HR, finance, design and other groups to manage their work and — if needed — connect it to that of a company’s development teams.

“JIRA Software’s this de-facto standard,” Atlassian’s VP of Product Noah Wasmer told me. “We’re making just huge inroads with JIRA Service Management right now, bringing IT teams into that loop. We have over 100,000 customers now on those two products. So it’s really doing incredibly well. But one of the things that CIOs say is that it’s really tough to put JIRA Software in front of an HR team and the legal team. They often ask, what is code? What is a pull request?”