https://techcrunch.com/2021/04/28/gamified-connecting-rowing-machine-maker-ergatta-raises-30m/

As the world takes its first steps back to relative normalcy, there remains a major question mark around how profoundly our day-to-day is going to be changed for good. Nowhere does that question loom larger than fitness. Connected home machines have undergone a seismic shift over the past year, but once gyms safely reopen, how much will that industry peter out?

The likeliest answer is that there will be some leveling off in the long run. However, investors still see a lot of growth potential in the category, extending beyond now-major players like Peloton, Mirror and Tonal. New York-based Ergatta is the latest to receive some of that windfall, announcing a $30 million Series A this morning.