Location data analytics startup Placer.ai raises $50M Series B

Location data analytics startup Placer.ai raises $50M Series B

3 years ago
Anonymous $f-b3Pf4iLZ

https://techcrunch.com/2021/04/27/location-data-analytics-startup-placer-ai-raises-50m-series-b/

It’s been a very tough year for Placer.ai’s core customer segments of retail and commercial real estate, to put it mildly. But the foot traffic and location analytics startup saw growth in new categories, including consumer packaged goods (CPG) and hedge funds that use its tech to perform due diligence. The Los Altos, California-based company announced today that has raised a $50 million Series B led by Josh Buckley, the chief executive officer of Product Hunt. Participants included Fifth Wall, Rahul Vohra and returning investors JBV Capital and Aleph VC.

The new capital will be used on research and development and expanding Placer.ai’s sales and marketing teams. Its last funding announcement was in January 2020 for a $12 million Series A.