The Nio normal: Chinese electric carmaker seeks to plug buyers into lifestyle app

The Nio normal: Chinese electric carmaker seeks to plug buyers into lifestyle app

3 years ago
Anonymous $f-b3Pf4iLZ

https://www.reuters.com/article/us-autoshow-shanghai-nio/the-nio-normal-chinese-electric-carmaker-seeks-to-plug-buyers-into-lifestyle-app-idUSKBN2CE0NZ

In Shanghai, aerospace executive Lu Hao didn't just buy a sleek electric SUV from Nio, China's answer to Tesla. He bought Nio's whole vision of a future where social media, e-commerce and the daily commute converge in one lifestyle app.

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