https://techcrunch.com/2021/04/26/detroit-based-signal-advisors-raises-10m-series-a-led-by-general-catalyst/

Signal Advisors is building a specialized financial platform for financial advisors, and the company is announcing it raised a $10 million Series A led by Brian Ru and Hemant Taneja at General Catalyst. This funding is on top of the $6 million seed round it raised in 2020 from Detroit Venture Partners, Ludlow Ventures, General Catalyst, and others.

In a released statement, new board member and managing partner at Michigan-based Annox Capital Robert Mylod, puts it well: “We’ve seen a lot of capital investment in technologies that promise to replace financial advisors. But the bigger opportunity, by far, is to build technology that empowers advisors.”