Indonesian consumer research startup Populix gets $1.2M in pre-Series A funding

Indonesian consumer research startup Populix gets $1.2M in pre-Series A funding

3 years ago
Anonymous $f-b3Pf4iLZ

https://techcrunch.com/2021/04/28/indonesian-consumer-research-startup-populix-gets-1-2m-in-pre-series-a-funding/

Indonesia is one of the fastest-growing consumer markets in the world, but consumer data is still hard to find for many businesses, especially smaller ones. Populix wants to make research easier for companies, through a respondent app that now has 250,000 users in 300 Indonesian cities. The startup announced today it has raised $1.2 million in an oversubscribed pre-Series A round led by returning investor Intudo Ventures, with participation from Quest Ventures.

Populix has now raised a total of $2.3 million since it was founded in January 2018, including a $1 million seed round also led by Intudo. The company’s revenue grew five times in 2020 and it signed up 52 new enterprise clients in 10 countries, as the COVID-19 pandemic limited traditional forms of consumer surveys, like in-person questionnaires. Its customers range in size from tech startups to multinational conglomerates.

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