Quibi’s content is coming to Roku as ‘Roku Originals,’ will kick off Roku’s investment in original content

Quibi’s content is coming to Roku as ‘Roku Originals,’ will kick off Roku’s investment in original content

3 years ago
Anonymous $4BDEsVAtYS

https://techcrunch.com/2021/04/21/quibis-content-is-coming-to-roku-as-roku-originals-will-kick-off-rokus-investment-in-original-content/

Earlier this year, Roku acquired the program catalog from Quibi, the short-form video app backed by Jeffrey Katzenberg that had failed to gain traction amid the pandemic, despite nearly $2 billion in financing. Quibi had been designed for on-the-go viewing, but launched when users were staying at home — watching TV on bigger screens and for longer periods of time. But now Quibil’s shows will return. Roku announced today that Quibi’s catalog will be rebranded as “Roku Originals,” and will arrive on The Roku Channel in the near future.

Roku says it will offer more details about its launch plans in May.