https://www.cnet.com/news/apples-iphone-event-join-us-on-sept-12-live-blog/

Now, it's Apple's turn. 

For the past eight months, we've watched a parade a flagship phone launches, from power players like Samsung with the Galaxy S8 to scrappy players like Motorola with its family of Moto phones. Premium phones with not-so-premium prices like the OnePlus 5 have also competed for our attention. Meanwhile, rumors about the next iPhone kept trickling out thanks to leakers and established publications alike.