Tile bashes Apple’s new AirTag as unfair competition
https://techcrunch.com/2021/04/20/tile-bashes-apples-new-airtag-as-unfair-competition/
Now that Apple’s lost item finder AirTag has officially been introduced, competitor Tile is going on record ahead of its testimony in front of Congress tomorrow about how it perceives Apple’s latest product. The company says it will be asking Congress on Wednesday to take a closer look into Apple’s business practices, and specifically its entry in this lost item tracking category.
Tile has been a strong Apple critic since it learned that Apple would soon launch its own device to take on Tile’s leading lost item finder beacons. Tile had successfully carved out a market for its Bluetooth-powered keychain dongles that allow consumers to find the lost items Tile attaches to — like purses, luggage, keys, bikes, wallets and more. It also introduced the idea of a “finding network,” where everyone with the Tile app installed on their phone could help to locate someone else’s Tile, in the case that a lost item was out of Bluetooth range of its owner.