https://wccftech.com/iphone-12-announced-by-apple-in-purple-available-later-this-month/

In a surprising turn of events, Apple has announced a new iPhone 12 color in purple. This is not something that we have expected, but Tim Cook kicked off the Spring Loaded event with the announcement of a brand new color for the brand new iPhone.

For those wondering when the phone will launch, the purple iPhone is going on pre-order today and will be shipping on April 30th, later this month. Apple is going to launch the purple phone in both standard and mini options. We are not sure if Apple plans on extending this color option to the Pro and Pro Max, but we will keep you posted if that is the case.