https://techcrunch.com/2021/04/20/pure-nutritional-supplements-startup-feel-closes-6-2m-investment-led-by-fuel-ventures/ > Earlier this year we covered the launch of Heights, a new supplements startup in an increasingly hot category. Feel, is a year-old UK startup with another twist on this world: pure nutritional supplements. It’s now closed a $6.2 million investment, led by Fuel Ventures, with participation from TMT Investments, Sova VC, Richard Longhurst (founder of LoveHoney.com) and Igor Ryabenkiy (founder and GP of Altair Capital). > Feel founder Boris Hodakel says he spun his startup up after looking at the UK’s big health and retail brands including Graze, Tesco, Bulk Powders and Simba Sleep.