https://wccftech.com/apple-removes-pro-display-xdr-far-beyond-hdr-marketing/

Though the Pro Display XDR has received a ton of praise, including winning the ‘display of the year’ award, a UK advertising authority believes there is some false advertising involved. The authority has requested Apple to stop using the term ‘Far Beyond HDR’ when describing the color accuracy of the flagship monitor, along with other changes, which we recommend checking out right now.

The Advertising Standards Authority (ASA) in the UK has asked Apple to drop the term ‘Far Beyond HDR’ from the Pro Display XDR, as well as clarify its stance on the P3 wide color range, according to a report from 9to5Mac. The ASA has also questioned Apple on the Pro Display XDR’s 1,000,000:1 contrast ratio. After reviewing multiple complaints on how Apple is marketing the flagship monitor, the advertising authority has asked Apple to make the changes.