Apple agrees to a new licensing deal with Warner Music Group

Apple agrees to a new licensing deal with Warner Music Group

7 years ago
Anonymous $wKBR2uNMvM

https://www.theverge.com/2017/9/7/16265856/apple-music-warner-music-streaming-spotify-liscensing-deal

Apple has agreed to a new music licensing deal with Warner Music Group, according to a report from Bloomberg. The new multi-year agreement will allow Apple to pay Warner a smaller percentage of its streaming revenue than it agreed to when it launched Apple Music two years ago.

Apple’s original licensing deals for Apple Music had it paying labels roughly 58 percent of its streaming sales, a rate that was higher than Spotify at the time. The higher initial rate, sources say, was due to the labels’ fear of Apple Music cannibalizing the sales of iTunes — the music industry’s biggest money maker for years — but that hasn’t been the case thus far.