https://techcrunch.com/2021/04/14/atrium-which-help-sales-managers-more-easily-see-who-is-or-isnt-crushing-it-just-raised-13-million/

There’s no shortage of data-driven sales management tools in the market. Naturally, Atrium, a five-year-old, San Francisco-based company cofounded by serial entrepreneur Pete Kazanjy, says it does a far better job of empowering sales managers to improve their team’s performance. How? By giving them easy, digestible, real-time insights into who on their team is outperforming, who is on track to reach his or her goals, and who is losing momentum and in what areas so that potential issues don’t spiral into major problems.

Atrium has convinced investors of its merits. Though Kazanjy candidly offers that an earlier version of the software “was not phenomenal,” its current product line-up just prompted Bonfire Ventures, Bullpen Capital, CRV and First Round Capital to provide the 30-person company with $13.5 million in seed funding so it can more aggressively grow its reach inside of organizations, both big and small. (It already counts roughly 100 companies as customers, including SalesLoft, Clearbit, and SaasOptics.)