Authentic Artists is building virtual, AI-powered musicians

Authentic Artists is building virtual, AI-powered musicians

3 years ago
Anonymous $4BDEsVAtYS

https://techcrunch.com/2021/04/07/authentic-artists/

Chris McGarry, who previously led music integration at Facebook’s Oculus, is taking a new approach to bringing music into the virtual world with his startup Authentic Artists.

McGarry pointed to virtual celebrities like Lil Miquela and virtual concerts like Travis Scott’s giant event in Fortnite as setting the stage for Authentic Artists. In a sense, the startup represents a combination of those ideas, creating virtual musicians who perform their own concerts — initially in Twitch — and can respond to audience requests.