https://www.entrepreneur.com/article/367645

The truth is, customer experience (CX) is buzzy. It’s been a focal point for the last few years, and you’d think the subject matter has been exhausted by now. But you should think of CX in a new way. 

The buyer journey your customers take has been increasingly moving online for a while now, and the past year simply accelerated the migration. Now that digital events are truly the norm and buyers are doing even more of their research online, your CX needs to be digital-first.