https://www.entrepreneur.com/article/368705 > By Gustavo Orjuela, Head of Venture Partnerships Colombia & México > Innovation and new technologies have taken on a very important role in companies and businesses in the last year, digital services are transcendental to avoid a greater paralysis of economies. The restrictions on mobility due to the COVID-19 pandemic have been an important impulse in the transformation of companies, they advanced in months what would have taken them years, the new conditions encouraged CEOs and leaders to make decisions on strategic projects that were on their agendas. However, can we speak of a true penetration of new technologies in the market? Are the efforts made to generate open innovation by companies enough?