https://techcrunch.com/2021/04/06/empathy-emerges-from-stealth-with-13m-for-a-digital-assistant-aimed-at-bereaved-families/ > Death, despite being one of the most inevitable of life’s events, can also be one of the most complicated and problematic. Fraught with emotional and religious complexities, for many families it can also come with financial and organizational ones. Today, a startup called Empathy is coming out of stealth with the aim of taking some of the stigma out of working on some of those challenges head-on, with an AI-based platform for families to help organize affairs (and thus indirectly help assist in those families attending to themselves) after a death. > “On average, a family can spend 500 hours dealing with the different aspects related to the death of a loved one,” said CEO Ron Gura, who co-founded the company with Yonatan Bergman. “We provide a digital companion in the form of native apps that are built to empower bereaved families.” He said he likens Empathy to a “GPS for the recently bereaved.”