https://wccftech.com/msi-increase-graphics-cards-prices-high-demand-low-gpu-shipments-nvidia-amd/

The graphics card shortage facing the consumer market has created artificial price gouging seen with the launch of the NVIDIA GeForce RTX 3060 & the AMD Radeon RX 6700 XT. This is all due to the extremely low stock. Some custom partner cards can be seen retailing at double the MSRP price and now MSI plans to see a price increase on graphics cards as well.

In the latest investor meeting, reported by DigiTimes, the MSI chairman, Joseph Hsu, reported MSI's earning as well as expectations for the coming year. MSI expects the demand for motherboards, graphics cards, and gaming notebooks to continue to increase by double digits. In 2020, MSI saw the sales increase by 30 to 50% compared to 2019. However, profits in the 4th quarter of 2020 were weaker than expected, but profits for the year were the highest they have ever been. The shortages of graphics cards have caused price hikes since 53% of MSI's revenue is from GPU sales.