https://www.vice.com/en_us/article/pkd73n/minneapolis-hiring-social-media-influencers-emails-propaganda

Minneapolis city staff knew early on that the city's program to hire social media personalities to help spread information during the trial of Derek Chauvin, the alleged murderer of George Floyd, was likely to face backlash. In particular, at least one city employee was worried that using the term "influencer" could be interpreted as the city spreading "propaganda," according to a cache of internal city emails, documents, and text messages obtained by Motherboard.

"'Influencer' is probably not the best way to refer to them. Sort of feels like propaganda," a Minneapolis government employee wrote to another in one February email.