https://www.techdirt.com/articles/20210317/09001546434/att-whines-that-california-net-neutrality-rules-are-forcing-it-to-behave.shtml > Giant US ISPs have long (ab)used the lack of competition in the broadband market by imposing completely arbitrary and unnecessary monthly usage caps and overage fees. They've also taken to exempting their own content from these arbitrary limits while still penalizing competitors -- allowing them to tilt the playing field in their favor (or the favor of other deep pocketed giants). For example, an AT&T broadband customer who uses AT&T's own streaming services (like HBO Max) faces no bandwidth penalties or fees. If that same customer uses Netflix or a competitor they're socked with surcharges. > When the FCC passed net neutrality rules in 2015, it failed to recognize how this "zero rating" could be abused anticompetitively. They were just starting to figure this out and shift policy positions when Donald Trump was elected and net neutrality rules were killed. However, in the wake of net neutrality's federal repeal, states like California (much like the EU) passed their own net neutrality rules that genuinely prohibit zero rating.