https://techcrunch.com/2021/03/23/oneplus-9-arrives-sporting-a-hasselblad-branded-camera-system/

Cameras have long been the battleground on which the smartphone wars have been fought. Short of any left-field innovation like folding screens or strange form factors, that looks likely to continue to be the case for the foreseeable future. Year after year and generation after generation, companies tout imaging breakthroughs to set themselves apart.

It makes sense. Smartphones have improved to a point where flagship devices are, as a rule, pretty good. And while cameras have been a part of those improvements, there’s still a lot of room for improvement, both in terms of hardware and the software/AI that augments it. Recently, OnePlus announced that it would be recruiting a big name to help it in that fight.