Apple in ‘urgent’ need of finding iPhone OLED supplier besides Samsung

Apple in ‘urgent’ need of finding iPhone OLED supplier besides Samsung

7 years ago
Anonymous $wKBR2uNMvM

https://www.theverge.com/circuitbreaker/2017/9/6/16263060/apple-iphone-8-samsung-oled-supplier

Samsung Display makes the best smartphone OLED screens in the world, as evidenced most recently by the Galaxy S8 and Note 8. So it makes total sense that Apple is putting a heavy reliance on the company to supply displays for the upcoming top-tier iPhone set to be announced on Tuesday, which will herald Apple’s shift to OLED technology for its flagship smartphone. According to the well-sourced KGI analyst Ming-Chi Kuo, Samsung’s position as the one and only supplier of displays for the iPhone 8 (or whatever it ends up being called) has put the company in a powerful position. AppleInsider reported on Kuo’s note to investors.

As the next iPhone event nears, no other company is capable of producing phone-sized OLED displays at the same scale and consistency as Samsung. With slimmed down bezels on all sides, the iPhone 8’s display will the phone’s true centerpiece, so Apple can’t afford any major deviations in quality. LG has made a return to OLED technology with its brand new V30, but the company doesn’t need to worry about shipping anywhere near the same volume as the latest Galaxy smartphones. This dependence also allows Samsung to control pricing on the displays that Apple is buying — and there’s really nowhere else to go at the moment.

Apple in ‘urgent’ need of finding iPhone OLED supplier besides Samsung

Sep 6, 2017, 9:38pm UTC
https://www.theverge.com/circuitbreaker/2017/9/6/16263060/apple-iphone-8-samsung-oled-supplier >Samsung Display makes the best smartphone OLED screens in the world, as evidenced most recently by the Galaxy S8 and Note 8. So it makes total sense that Apple is putting a heavy reliance on the company to supply displays for the upcoming top-tier iPhone set to be announced on Tuesday, which will herald Apple’s shift to OLED technology for its flagship smartphone. According to the well-sourced KGI analyst Ming-Chi Kuo, Samsung’s position as the one and only supplier of displays for the iPhone 8 (or whatever it ends up being called) has put the company in a powerful position. AppleInsider reported on Kuo’s note to investors. >As the next iPhone event nears, no other company is capable of producing phone-sized OLED displays at the same scale and consistency as Samsung. With slimmed down bezels on all sides, the iPhone 8’s display will the phone’s true centerpiece, so Apple can’t afford any major deviations in quality. LG has made a return to OLED technology with its brand new V30, but the company doesn’t need to worry about shipping anywhere near the same volume as the latest Galaxy smartphones. This dependence also allows Samsung to control pricing on the displays that Apple is buying — and there’s really nowhere else to go at the moment.