https://www.theguardian.com/the-business-of-customer-service/2021/jan/26/people-really-want-that-human-connection-how-messaging-apps-are-giving-businesses-the-personal-touch > Messaging platforms are proving a big hit among companies keen to take customer service levels to new heights. Find out how they have transformed life for a sustainable travel firm and a champion of ethical clothing > It might seem an odd time to launch a travel company, but Cat Jones, founder of Byway, a startup championing flight-free holidays, says it is actually turning out to be the right time. “With so much grounded, it’s almost been like a grand experiment in what happens if you don’t fly. There have been a lot of people keen to do more of this sort of travelling.”