https://techcrunch.com/2021/02/25/connected-pet-collar-company-fi-raises-a-30m-series-b/

Pet tech company Fi today announced that it has raised a $30 million Series B. The round, led by Chuck Murphy of Longview Asset Management, follows a $7 million Series A raised back in 2019. The round values the startup at north of $200 million.

The New York-based startup specializes in connected dog collars, releasing its Series 2 device late last year. The second-gen version of the product brings some key hardware improvements to the pet tracking device, including battery optimization that gives up to three months of life on a charge (with an average of around 1.5, according to the company).