https://techcrunch.com/2021/02/18/yext-answers-orion/ > Yext Answers allows businesses to provide a better search experience on their own websites — but as the name implies, the goal is really to make sure consumers get the answers they’re looking for. > “If we deliver a link [in response to a search query], we consider it a failure on our side,” Chief Strategy Officer Marc Ferrentino told me.