Facebook's Australian News Ban Did Demonstrate The Evil Of Zero Rating

Facebook's Australian News Ban Did Demonstrate The Evil Of Zero Rating

3 years ago
Anonymous $rH7oE7DjRg

https://www.techdirt.com/articles/20210220/23592246286/facebooks-australian-news-ban-did-demonstrate-evil-zero-rating.shtml

People have been very angry at me for pointing out that Facebook's decision to ban links to news down under actually made sense -- even though Facebook has now cut a deal to return the links. The move was in response to an incredibly poorly thought out law to force Facebook and Google to pay giant news organizations, just because those news organizations couldn't figure out how to innovate online. One key point: I said that even if Facebook is the worst representative of the "open web," this move is the right one for the open web. That's because the alternative is much worse. Since the Australian law would force Google and Facebook to pay for the crime of linking to news, it would set up the incredibly anti-open web concept that you could be forced to pay to link.

Again, as we've already explained, this is idiotic. The links give websites free web traffic. Most news organizations, including those down in Australia, employ SEO and social media managers to try to get more links and more traffic from these websites because the links themselves are valuable. And thus, this entire bill is bizarre. It's saying that not only do you have to give us valuable traffic for free... you also have to pay us. I still can't think of any reasonable analog, the situation is so insane.