https://techcrunch.com/2021/02/16/valoreo-raises-50m-to-roll-up-latam-e-commerce-brands/

A new breed of startups is acquiring and growing small but promising third-party merchants, and building out their own economies of scale.

And while there are a number of such startups based in the U.S. and Europe, none had emerged in the Latin American market. Until now.