http://wccftech.com/iphone-8-high-price-due-to-components/

An edge-to-edge glass, OLED panel, facial recognition, and 10nm FinFET SoC all fit in the very expensive iPhone 8. According to analysts, Apple is not looking to increase its profit margins with the imminent launch of the iPhone 8 and is definitely not looking to piggy back on the bezel-less smartphone’s pre-launch popularity thanks to all the hype created since last year. Instead, the rumored high price tag is thanks to all the additions in the handset that have not been seen before in any iPhone iteration to date.

Earlier, UBS analysts stated that it would not make sense for Apple to price the iPhone 8 at a whopping $1,200 since it would fall out of competition with the likes of the Galaxy Note 8. Instead, these analysts believe that the phone’s base model will come with a $900 price tag and will be available in two storage models.