https://www.techdirt.com/articles/20210216/09270346255/random-jackass-attempts-to-trademark-mayor-mar-a-lago-most-hilarious-way.shtml > For years now, I have railed on the USPTO for its overly permissive posture when it comes to granting trademarks. The whole thing is far too easy, with far too little concern shown by examiners as to how distinct or useful proposed marks actually are. All of that being said, there are still some hoops you have to jump through to get a trademark. And there are some rules governing how to get through those hoops. > It appears someone needs to give Natale Passaro some lessons in how trademarks work, then. See, Passaro recently filed for a trademark on the term "Mayor of Mar-A-Lago." The proposed classes for the mark are to be for "shirts" and "consulting services". Part of the application requirements, however, is documentation on "specimen of use." This is basically the USPTO asking the applicant to show evidence of the mark's current or proposed use.