https://techcrunch.com/2021/01/28/pivoting-to-home-fitness-aviron-offers-gamified-rowing-machines/

Few tech sectors had more to gain from the events of 2020 than home fitness. Interest in the category was swift, as gyms were declared one of the bigger problem areas amid the worldwide spread of Covid-19. Suddenly home workouts were more than just luxury.

For YC-backed Aviron, it was the ideal time to pivot. The Toronto-based startup had been providing gamified rowing machines for the B2B market – specifically for use in high traffic settings like hotels and apartment buildings. It’s still a small operation with 10 employees and around $750,000 raised to date.