https://techcrunch.com/2021/01/27/rings-new-doorbell-is-60/

The top-line feature for Ring’s latest is no doubt its price. No way around that. At $60, it’s $40 cheaper than the standard Video Doorbell – and prices from there go up significantly, with the “Elite” running $350.

Perhaps the company is feeling some pressure from the race the bottom for smart home hardware pricing. Wyze, notably, has done the Wyze thing, launching a $30 doorbell along with a slew of other products in September. Though as of this writing, that device is still listed as a “pre-order.”