https://techcrunch.com/2021/01/26/sonys-tempts-professionals-with-the-top-shelf-top-tier-alpha-1/

Sony is making a play for the top end of the professional digital camera world, where videographers and sports photographers demand immaculate image quality at high resolutions in short order. The new Alpha 1 beats pretty much everything on the market on paper, but it’ll set you back a cool $6,500.

This is, of course, well above the price range for ordinary consumers and even spendy enthusiasts and “prosumers.” It’s a professional tool, and in this range Canon has historically been the go-to with its 1D series, and more recently its R5, a full-frame mirrorless that leapfrogged the competition to great acclaim last year. But Sony clearly means to leapfrog the R5 in turn.