http://wccftech.com/apples-decade-long-music-festival-reaches-its-end-will-not-be-holding-an-event-this-year/

Apple’s annual, month-long Apple Music Festival finally comes to an end after celebrating music for the past decade. The event has retired both, locally and internationally. In addition to this, even though Apple will not host the event this year, the company will try to compensate it with shorter and smaller events. We have talked about the company’s plans in the media industry, in which it is pushing forward its interests in creating original content. So let’s dive in to see some more details on the Apple Music Festival and how it has molded the company’s attempts in the category.

Apple started its Music Festival back in 2007.  Back then it was called the iTunes Festival and later it was regarded as Apple Music Festival. The Apple Music Festival regarded Apple as not just a technology company but also kept the company in the entertainment industry. The event featured various well-known artists ranging from Lady Gaga, Katy Perry, Kendrick Lamar to Elton John, Ed Sheeran and more.