https://techcrunch.com/2021/01/24/watch-spacexs-first-dedicated-rideshare-rocket-launch-live-carrying-a-record-breaking-payload-of-satellites/

SpaceX is set to launch the very first of its dedicated rideshare missions – an offering it introduced in 2019 that allows small satellite operators to book a portion of a payload on a Falcon 9 launch. SpaceX’s rocket has a relatively high payload capacity compared to the size of many of the small satellites produced today, so a rideshare mission like this offers smaller companies and startups a chance to get their spacecraft in orbit without breaking the bank. Today’s attempt is scheduled for 10 AM EST (7 AM PST) after a first try yesterday was cancelled due to weather. So far, weather looks much better for today.