https://techcrunch.com/2021/01/14/samsung-unveils-its-newest-tile-competitor-the-galaxy-smarttag/

Alongside its other announcements at Samsung’s event today, the company introduced its new Galaxy SmartTag Bluetooth locator, a lost item beacon for Samsung owners and a competitor with Tile. Like Tile and Apple’s forthcoming AirTags, the beacon can be attached to keys, a bag, a pet’s collar or anything else you want to track. Initially, these SmartTags will use Bluetooth to communicate with a nearby Samsung device, however, the company confirmed a ultra-wideband (UWB) powered version called the SmartTag+ will arrive later this year.

The latter would allow the SmartTag to better compete with Apple’s AirTags, which are also expected to take advantage of newer iPhones’ UWB capabilities. Tile, in anticipation of this news, has already developed a UWB tracker arriving later this year, as well.