https://techcrunch.com/2021/01/14/googles-fitbit-acquisition-is-official/

Following regulatory scrutiny on both sides of the pond, Google this morning announced that it has completed its acquisition of wearables pioneer, Fitbit. Google’s use of the vast amount of user health data has long been the key sticking point of regulatory concern of the deal. After all, targeted advertising continues to be at the heart of much of what the tech giant does.

As such, it’s unsurprising that both Google and Fitbit are looking to address concerns in their respective statements on the acquisition. Google, in particular is quick to insist that the deal is all about hardware – which has admittedly been a struggle in this particular vertical. Google’s efforts to compete with Apple in the fitness and wearable categories have been, at best, uneven.