https://arstechnica.com/gaming/2017/09/apple-music-festival-in-london-canceled-after-10-year-run/ >The London Roundhouse will feel emptier this September, as Apple is ending its annual music festival after nearly 10 years. The Apple Music Festival, which was called the iTunes Music Festival until 2015, has been held annually by the tech giant since 2007. London's Roundhouse had been the festival's home for most of its existence, but Apple confirmed to Music Business Worldwide that it will not host a festival at the UK venue in 2017.